Our Story
About the Founder - Namrata Khurana
Raised in the quiet discipline of boarding school, shaped by over a decade in digital marketing and seasoned by the ever-changing rhythm of Army life - I’ve lived many chapters, each calling for adaptability, strength and reinvention.
Through it all, I’ve found myself drawn to pieces that feel personal, things that carry stories, craft and a sense of belonging. Imartee was born from that feeling. A deep appreciation for textiles detailing, and the kind of beauty that doesn’t shout but stays.
What began as a heartfelt curation of sarees is now moving toward a deeper vision, building a design-led label rooted in Indian craftsmanship and reimagined for modern life. My goal is to create pieces that are not just beautiful but thoughtful clothing that moves with you, speaks to your individuality and feels like home.
Imartee is my way of honouring the quiet strength of women who evolve with life and do it with grace, ease and joy.
Just like the intricate swirl of an Imarti - layered, radiant and full of heart.
About Imartee
Imartee is a tribute to the woman who embraces change with grace, adapts through life’s many roles and still carries joy like the swirl of an Imarti.
Rooted in tradition and reimagined for today, Imartee curates handwoven sarees in soulful, breathable fabrics - pure linen, khadi, mul cotton, and tissue linen. Each piece is chosen for its texture, craftsmanship and ability to move with you - across seasons, cities and stages of life.
The name draws from Imarti, the Indian sweet known for its joyful spiral and rich intricacy echoing the spirit of the Imartee woman: radiant, resilient and beautifully layered.
Our sarees are more than garments, they're stories in motion. Designed for comfort, expression and effortless elegance, they bring heritage into everyday moments with ease and individuality.
As we grow, Imartee is evolving into a design-first label, crafting original silhouettes that honour Indian craftsmanship while embracing the pace and poise of modern life.